Case Study: Grand Launch Party


Big Ideas… Big Plans

When faced with a client with big ideas on how she wanted to present her women-helping-women company to the world, I was faced with even bigger plans ahead of me. We started with an idea of providing a day of local women performers, a banquet of food, and an art auction that would give back to the local artist community, as well as provide for another local charity. As if this was not a big enough project to work on, during the early planning stages we decided we would sell vendor booths to help defray the party costs.

We began in May with weekly planning sessions. We worked on getting sponsors and donations for door prizes. Discussing with a local distributor to develop a recipe for a custom drink that would be debuted at the party. Trish Beach Marketing was brought in to help get the word out through local media and online social networking. All the details were coming together.

In early September, the day came for the event. The months of planning could be seen at the tables of food, in the 25 vendor booths, at the silent art auction, and heard in the four musical acts. The new drink was a hit. With more than 200 people attending the event, the success was not just for my client, but for the women’s charity that received a portion of the proceeds. Her plans had come full circle and her goal of women helping women was showcased in her launch party from beginning to end.